GENERAL MILLS INC. $39 - New York symbol GIS

GENERAL MILLS INC. $39 (New York symbol GIS, Conservative Growth Portfolio, Consumer sector; Shares outstanding: 644.7 million; Market cap: $25.1 billion; Price-to-sales ratio: 1.6; Dividend yield: 3.2%; TSINetwork Rating: Above Average; www.generalmills.com) reports that sales of its cereals, soups and baking products are falling in the U.S. That’s making it hard for the company to pass along rising ingredient costs. Increasing competition is also forcing it to spend more on advertising.

As a result, General Mills now feels that it will earn $2.54 a share in its 2012 fiscal year, which ends May 31, 2012. That’s down from its earlier forecast of $2.60 a share. Even so, the stock trades at a reasonable at 15.4 times the new estimate. Moreover, the company continues to expand internationally, which cuts its risk.

General Mills is a buy.

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