GENERAL MILLS INC. $51 - New York symbol GIS

GENERAL MILLS INC. $51 (New York symbol GIS, Conservative Growth Portfolio, Consumer sector; Shares outstanding: 634.3 million; Market cap: $31.6 billion; Price-to-sales ratio: 1.9; Dividend yield: 3.1%; TSINetwork Rating: Above Average; www.generalmills.com) expects costs for ingredients like wheat and corn to rise 3% in its 2014 fiscal year, which ends May 24, 2014. It is also spending more to develop new foods, like gluten-free cereals.

However, cost controls should help offset these increases. As a result, General Mills still expects to earn $2.87 to $2.90 a share in fiscal 2014. The stock trades at a reasonable 17.7 times the midpoint of that range.

General Mills is a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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