MCDONALD’S CORP. $95 - New York symbol MCD

MCDONALD’S CORP. $95 (New York symbol MCD; Conservative Growth Portfolio, Consumer sector; Shares outstanding: 981.9 million; Market cap: $93.3 billion; Price-to-sales ratio: 3.3; Dividend yield: 3.4%; TSINetwork Rating: Above Average; www.mcdonalds.com) reports that same-store sales at its U.S. outlets fell 3.2% in July 2014 from the same month a year earlier. That’s partly because younger diners are switching to fast-casual dining chains that offer fresher foods. In response, McDonald’s continues to upgrade its menu with healthier options, such as vegetable tortilla wraps.

The company hopes these new menu items are as successful as its improved coffee lineup— since 2009, its coffee sales have jumped 70%. The company now plans to start selling its coffee in supermarkets under the McCafe brand. It will offer a variety of blends and flavours, in bags as well as single-serve pods for home brewing machines.

McDonald’s is a buy.

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Pat McKeough

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

Dividend Stocks

Dividend stocks make cash payouts that serve as a way for companies to share the wealth they’ve accumulated. These payouts are drawn from earnings and cash flow and paid to the shareholders of the company. Typically, these dividends are paid quarterly, although they may be paid annually or even monthly as well.

Value Stocks

What are value stocks?

One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

Growth Stocks

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Pat McKeough has been making investing for beginners simple—and profitable—by helping investors make big gains for more than 25 years. His advice to beginning investors is the same as it is for all investors: buy high-quality, mostly dividend paying stocks (or ETFs that hold these stocks) and evenly spread your investments over the five main economic sectors (Resources, Manufacturing, Finance, Utilities and Consumer). Pat also believes investors should avoid stocks in the broker/media limelight and focus on those with hidden or little-noticed assets.

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Spinoffs

One of the ways a company can try to unlock its own hidden value is by creating a separate company out of a corporate subsidiary. The parent company can either sell stock in the new company to the public, or spin it off—hand the stock out to its own investors.

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A penny stock in general trades for under five dollars a share, and as the name implies, sometimes for pennies. Most of the time they’re young companies, or start-ups in speculative markets like mining or technology.

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Energy Stocks

What are energy stocks?

Businesses that work in the extraction, refining and delivery of energy sources such as natural gas, oil, uranium and coal, are considered energy stocks.