MCDONALD’S CORP. $99 - New York symbol MCD

MCDONALD’S CORP. $99 (New York symbol MCD; Conservative Growth Portfolio, Consumer sector; Shares outstanding: 989.0 million; Market cap: $97.9 billion; Price-to-sales ratio: 3.6; Dividend yield: 3.3%; TSINetwork Rating: Above Average; www.mcdonalds.com) plans to spur its sales in China by adding new menu items that better suit local tastes, such as rice dishes and green tea ice cream. The company is also introducing more value-priced items as China’s economic growth slows.

In addition, the company plans to add 300 new outlets to the 2,000 it currently operates in China this year.

It is also selling more of these locations to local owners. McDonald’s aims to have franchisees operate 20% of its Chinese outlets by 2015, up from 12% last year.

McDonald’s is a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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Dividend stocks make cash payouts that serve as a way for companies to share the wealth they’ve accumulated. These payouts are drawn from earnings and cash flow and paid to the shareholders of the company. Typically, these dividends are paid quarterly, although they may be paid annually or even monthly as well.

Value Stocks

What are value stocks?

One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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