PROCTER & GAMBLE CO. $64 - New York symbol PG

PROCTER & GAMBLE CO. $64 (New York symbol PG; Conservative Growth Portfolio, Consumer sector; Shares outstanding: 2.7 billion; Market cap: $172.8 billion; Price-to-sales ratio: 2.1; Dividend yield: 3.5%; TSINetwork Rating: Above Average; www.pg.com) rose 5% after activist investment firm Pershing Square Capital Management announced that it now owns around 1% of Procter’s shares.

Pershing Square has a long history of making undervalued companies more profitable. It often does this by encouraging management to sell real estate or underperforming divisions.

Rising fuel and raw-material costs have hurt Procter’s profit margins. In response, the company recently announced a major restructuring plan, including cutting jobs and spending less on advertising. Pershing Square’s involvement should continue to spur the stock.

Procter & Gamble is a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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Dividend stocks make cash payouts that serve as a way for companies to share the wealth they’ve accumulated. These payouts are drawn from earnings and cash flow and paid to the shareholders of the company. Typically, these dividends are paid quarterly, although they may be paid annually or even monthly as well.

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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