RESTAURANT BRANDS INTERNATIONAL $37.46 - New York symbol QSR

RESTAURANT BRANDS INTERNATIONAL $37.46 (New York symbol QSR; TSINetwork Rating: Average) (905-845-6511; www.rbi.com; Shares outstanding: 467.0 million; Market cap: $17.5 billion; Dividend yield: 1.0%) has joined McDonald’s and KFC in bringing back old mascots.

The company’s Burger King chain is now using its big-headed “King” mascot in its advertising for the first time since 2011. The move follows KFC’s reintroduction of Colonel Sanders after a 21-year absence, while McDonald’s brought back the Hamburglar after more than a decade.

Burger King recently paid $200,000 to have the King appear live on TV at the Belmont Stakes horse race. In May, the company reportedly paid $1 million to have the King included in Floyd Mayweather’s entourage during his Las Vegas boxing match.

Restaurant Brands is still a hold.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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