YUM! BRANDS INC. $69 - New York symbol YUM

YUM! BRANDS INC. $69 (New York symbol YUM; Aggressive Growth Portfolio; Consumer sector; Shares outstanding: 450.7 million; Market cap: $31.1 billion; Price-to-sales ratio: 2.1; Dividend yield: 1.9%; TSINetwork Rating: Above Average; www.yum.com) earned $0.70 a share in the first quarter of 2013, down 7.9% from $0.76 a year earlier. Sales fell 7.6%, to $2.5 billion from $2.7 billion.

These declines are mainly due to bad publicity over allegations that Yum’s KFC outlets in China bought raw chicken with higherthan- permitted levels of antibiotics. As a result, profits at the China division (45% of sales) fell 39.8% in the quarter. However, Chinese regulators did not charge Yum with violating safety standards.

Yum Brands is still a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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Value Stocks

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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