Nordstrom thrives with Aimia

Article Excerpt

AIMIA INC. $8.41 (Toronto symbol AIM; TSINetwork Rating: Extra Risk) (514-897-6800; www.aimia.com; Shares outstanding: 152.3 million; Market cap: $1.3 billion; Dividend yield: 9.5%) owns and operates Canada’s largest loyalty program, Aeroplan. Apart from that main business, Aimia offers services to help companies set up their own loyalty rewards programs. For example, in May 2016, it helped Nordstrom Inc. (symbol JWM on New York, and a recommendation of Wall Street Stock Forecaster) enhance its Nordstrom Rewards loyalty plan. In the first three months of the new program, the upscale clothing chain enrolled 1.7 million new members. Nordstrom can now use the data it gathers from its members to individualize the promotions it sends them. Its use of Aimia’s services should help the loyalty rewards company win more clients. Aimia is a buy. buy…