Torstar adopts successful tablet strategy

Article Excerpt

TORSTAR CORP. $6.20 (Toronto symbol TS.B; Conservative Growth and Income Portfolios, Consumer sector; Shares outstanding: 80.2 million; Market cap: $497.2 million; Price-to-sales ratio: 0.4; Dividend yield: 8.5%; TSINetwork Rating: Average; www.torstar.com) has teamed up with the publisher of Montreal’s La Presse newspaper to launch a free version of the Toronto Star specifically for tablet computers. La Presse launched its own tablet version in 2013. So far, it has attracted over 450,000 users. Under this agreement, Torstar will use La Presse’s technology. The two companies will also jointly sell online ads, which should appeal to national advertisers that aim to reach both English and French readers. Torstar is a buy. buy…