Celebrities pay off

Article Excerpt

WEIGHT WATCHERS INTERNATIONAL $61.84 (New York symbol WTW; TSINetwork Rating: Extra Risk) (212-589-2700; www.weightwatchers.com; Shares outstanding: 64.5 million; Market cap: $4.0 billion; No dividends paid) continues to surge higher as its strategy to leverage the power of high-profile celebrities pays off. We first recommended the weight-loss firm at $26.61 in the December 2015 issue of Stock Pickers Digest. Just over two years later, the stock has handed our subscribers a 132.4% gain. Weight Watchers moved up at the start of January 2018 after music mogul, producer and recording artist DJ Khaled became the brand’s “social-media ambassador.” He has a huge following on most social media platforms, and should help the company further expand its customer base beyond middle-aged women. More recently, Oprah Winfrey, who owns a stake in the company and appears in its advertising, drew worldwide attention to Weight Watchers with her speech at the Golden Globe Awards. Weight Watchers is still a buy for aggressive investors. investors…