Topic: How To Invest

Q: Pat, what do you think about Wix.com as a buy? Thank you.

Article Excerpt

A: Wix.com Ltd., $279.88, symbol WIX on Nasdaq (Shares outstanding: 55.6 million; Market cap: $15.5 billion; www.wix.com), offers businesses and individuals an online platform to create free websites and mobile sites with drag-and-drop tools. The company, founded in 2006, makes money mainly by selling premium online subscriptions to its platform, its other services and its apps designed to make websites easier to use. Wix is based in Israel. The company currently has over 182 million registered users worldwide. Over 5.0 million of them are subscribers to its premium subscriptions. Through Wix’s App Market, users can easily install and uninstall more than 270 different free or purchasable apps, including online marketing tools, customer management tools, and payment processing capabilities. In June 2016, the company launched Wix Artificial Design Intelligence, or Wix ADI, which makes it easier for users to create complete, personalized websites in minutes. In July 2017, the company launched Wix Code, a new development platform that lets users build more-advanced websites and web applications…