How To Invest

Pat McKeough has been making investing for beginners simple—and profitable—by helping investors make big gains for more than 25 years. His advice to beginning investors is the same as it is for all investors: buy high-quality, mostly dividend paying stocks (or ETFs that hold these stocks) and evenly spread your investments over the five main economic sectors (Resources, Manufacturing, Finance, Utilities and Consumer). Pat also believes investors should avoid stocks in the broker/media limelight and focus on those with hidden or little-noticed assets.

In addition, Pat thinks then beginner investors should cultivate two important qualities: a healthy sense of skepticism and patience.


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Learn everything you need to know in ‘The Canadian Guide on How to Invest in Stocks Successfully’ for FREE from The Successful Investor.

How to Invest In Stocks Guide: Find 10 factors that make your investments safer and stronger.



Investors should approach all investments with a healthy sense of skepticism. This can help keep you out of fraudulent stocks that masquerade as high-quality stocks. It will also keep you out of legally operated, but poorly managed, companies that promise more than they can possibly deliver.

If you are a new investor, you should also realize that losing patience can cause you to sell your best choices right before a big rise. All too often, investors buy a promising stock just as it enters a period of price stagnation. Even the best-performing stocks run into these unpredictable phases from time to time. They move mainly sideways in a wide range for months or years before their next big rise begins. (Stock brokers often refer to these stocks as “dead money.”)

If you lack patience, you run a big risk of selling your best choices in the midst of one of these phases, prior to the next big move upward. If you lose patience and sell, you are particularly likely to do so in the low end of the trading range, when stock prices have weakened and confidence in the stock has waned.


How Successful Investors Get RICH

Learn everything you need to know in ‘The Canadian Guide on How to Invest in Stocks Successfully’ for FREE from The Successful Investor.

How to Invest In Stocks Guide: Find 10 factors that make your investments safer and stronger.



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How To Invest Library Archives

Q: Pat, do you have a recommendation on Iron Mountain, IRM on the NYSE? It deals in the mass storage of physical records, etc. It pays a great dividend. Thanks.

A: Iron Mountain Incorporated, $40.03, symbol IRM on Nasdaq (Shares outstanding: 288.4 million; Market cap: $11.6 billion; www.ironmountain.com), stores, protects, and manages documents and information for more than 225,000 organizations, including 96% of the Fortune 1000. (The Fortune 1000 are the 1,000 largest American companies… Read More

What is Pat’s commentary for the week of May 4, 2021

International Flavors & Fragrances recently completed its merger with the nutrition and biosciences business of DuPont. This follows another major purchase—the company’s 2018 acquisition of Frutarom, an Israel-based maker of flavourings.

As we often remind investors, using acquisitions to expand adds risk. However, these two purchases… Read More