Gen Digital Inc. Launches AI Enhancements for Next-Generation Digital Security

Gen Digital Inc. is pursuing an AI-first approach to cybersecurity in an expanding market as it continues to grow both revenues and earnings.

Gen’s embrace of AI creates significant competitive advantages which leverage machine learning for predictive threat detection and neutralization.

This strategic focus on AI integration demonstrates its commitment to staying ahead of evolving cyber threats in an increasingly digital world.

The diversification into personal finance through a strategic acquisition further strengthens the company’s addressable market opportunity while leveraging its core competencies in digital protection. The stock trades at 13.6 times the company’s forward earnings forecast.

GEN DIGITAL INC., (Nasdaq symbol GEN; gendigital.com) changed its name from NortonLifeLock (old symbol NLOK) following its September 2022 acquisition of European cybersecurity firm Avast plc for $8.1 billion.

Gen is now the parent company for several security-related brands, including Norton, LifeLock, and Avast, in addition to Avira, AVG, and CCleaner; those last three were obtained in previous acquisitions.

Gen continues to attract new customers. As a result, overall revenue in the quarter ended March 28, 2025, rose 4.8%, to $1.01 billion from $964 million a year earlier. Excluding one-time items, earnings rose 9.9%, to $366 million from $333 million. Per-share earnings climbed 13.5%, to $0.59 from $0.52, on fewer shares outstanding.

In April 2025, Gen competed the acquisition of MoneyLion Inc. (New York symbol ML) for about $1 billion. That firm is a leading digital platform for consumers looking to make their best financial decisions.

MoneyLion’s full-featured personal finance offerings include credit building and financial management services. Additionally, Gen will acquire a proven B2B2C white-labelled AI platform that can be used and enhanced by Gen’s consumer base. A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.

MoneyLion’s over 18 million customers will broaden and diversify Gen’s customer base and let it cross sell to its existing customers.

Gen’s existing financial service offerings help financial institutions reduce fraud expenses by integrating cyber safety solutions that enhance customer data protection online.

AI-powered products let Gen keep attracting customers

Gen also continues to spend a high 9% of its revenue on research. That’s letting it develop new products to spur its long-term growth.

For example, it launched a new AI-powered mobile application and web-based service (called Norton Genie) that aims to provide a way to check if texts, emails, websites and social media posts are a scam.

Genie draws from Norton databases and experience to uncover and deal with scams, phishing attacks and unsafe websites. It’s also continually updated to detect new scams and guard against emerging threats.

Meanwhile, Gen will probably earn $2.21 a share for all of fiscal 2025, and the stock trades at an attractive 13.6 times that forecast. The $0.50 dividend yields 1.7%.

Recommendation in Wall Street Stock Forecaster: Gen Digital Inc. is a buy.

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Gen Digital Inc.

Jim Bates

Jim is an associate editor at TSI Network. He is the lead reporter and analyst for The Successful Investor and Wall Street Stock Forecaster and a member of the Investment Planning Committee. Jim has held the Chartered Financial Analyst designation since 1992 and spent more than a decade at the Financial Post DataGroup before joining TSI Network. He has a Bachelor of Commerce degree from the University of Toronto.

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