Topic: How To Invest

Hello, Pat: I would like your opinion on Adidas AG. Thank you

Article Excerpt

Adidas AG (ADR), $36.92, symbol ADDYY on the U.S. over-the-counter market (ADRs outstanding: 418.4 million; Market cap: $15.4 billion; www.adidas.com), together with its subsidiaries, develops, makes and markets athletic equipment and clothing worldwide. The company operates through six segments: Wholesale, Retail, TaylorMade-Adidas Golf Company, Rockport, Reebok-CCM Hockey and Other Centrally Managed Brands. Adidas was founded in 1920 and is headquartered in Herzogenaurach, Germany. It was known as Adidas-Salomon AG until 2006, when it shortened its name to Adidas AG. Its main listing is on the Frankfurt Stock Exchange. The stock took a big drop at the beginning of August 2014, to as low as $36.52. The decline came after the company cut its sales and profit forecast for this year, citing the risk of falling sales in Russia due to mounting tensions with the West over Ukraine. The company now expects a profit of about 650 million euros ($870 million U.S., or $2.08 per ADR) this year, down from its previous estimate of 830…