Topic: How To Invest

Pat: What do you think of this stock: It’s Skin 226320-KS. Thank you.

Article Excerpt

It’s Skin Co. Ltd., symbol 226320 on the Korean Stock Exchange, is a South Korean cosmetics and face cream company. The company first sold shares to the public in December 2015. The initial public offering (IPO) for It’s Skin was part of a widespread effort by South Korean businesses to capitalize on the “Korean wave”—the rising popularity of South Korean culture in China. This investment comes with a number of negatives. For one, it’s always difficult to break into a foreign market, especially when there are language, legal and cultural barriers. The cosmetics business is also notoriously fickle. In any event, a weakening economy in China could slow sales to that country in the near term. To top it off, it’s generally a bad idea to buy new issues. They come to market when it’s a good time for insiders or the company to sell. But that may be, and often is, a bad time for you to buy. We don’t recommend It’s…