Topic: How To Invest

Q: What do you think about buying Vita Coco to take advantage of healthy consumer trends? Thanks.

Article Excerpt

A: The Vita Coco Company Inc., $12.79, symbol COCO on Nasdaq (Shares outstanding: 55.6 million; Market cap: $711.6 million; www.vitacoco.com), makes plant-based functional hydration drinks. The company, formerly known as All Market Inc., launched its packaged coconut water in 2004. Today, Vita Coco is available in 24 countries through thousands of distribution points. The company recently began expanding into other healthy hydration categories. These include additional coconut oil and coconut milk offerings, as well as Runa, a plant-based energy drink inspired from a plant native to Ecuador called guayusa. Other products include Ever & Ever, a sustainably packaged water in aluminum cans, and the recently launched PWR LIFT, a flavoured protein-infused water. Vita Coco first sold shares to the public and began trading on Nasdaq at $15 on October 21, 2021. Early investors in Vita Coco included Madonna, Matthew McConaughey and Demi Moore. This adds glamour and free publicity to a new issue, but it doesn’t necessarily enhance its business prospects. Revenue in 2021…