The ETF Investor's Handbook

The complete guide to investing in Canadian ETFs is now available—learn how to get the maximum returns from your ETF investments

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All You Need to Know about the Risks and Rewards

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Dear Canadian investor,

When exchange-traded funds (ETFs) first appeared, they were a gift to Canadian investors looking for a simple, straightforward way to invest in stocks. They brought four advantages:

  1. By replicating the performance of the stocks on an underlying index, ETFs remove the research and a good deal of the risk of investing in individual stocks.
  2. With low fees, ETFs represent a more economical investment than most mutual funds.
  3. In turbulent markets, investors benefit from a kind of “safety in numbers”, the relative security of being invested in a large basket of stocks.
  4. Rising markets lift the indexes and with them the returns of investors in the matching ETFs.

Yet ETFs have evolved, and not always for the best. Encouraged by the success of the original ETFs, the investment industry developed more complicated—and often more expensive—ETFs that can benefit the sellers more than the buyers.

To make the most of ETFs today, you need to know the difference between the newer ETFs and the original ETFs—to “keep it simple” in other words. That’s why our special report on ETFs is essential reading.

Keep it simple. That is the surest way to invest in exchange-traded funds (ETFs). The easier an investment is to explain and understand, the less likely it is to harbour hidden risks and costs that can only work against you. As the old investor saying goes, “Stick with plain vanilla.” Drawing on four decades of investment experience, Pat McKeough has created a report that represents the complete guide to ETFs for Canadian investors.

In this report, Pat shows you how to uncover the best ETFs and put them to work for you in a balanced, conservative portfolio.

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You’ll discover these 4 important keys to making the most of ETFs:

#1 ETFs vs. mutual funds

Many may think that mutual funds and ETFs are more or less interchangeable investments. Yet Pat refers to ETFs as “highly efficient mutual funds.” And our report tells you why the best ETFs are a better choice for most conservative investors—and lower fees aren’t the only reason.

#2 Why simpler is better with ETFs

Beware more complex ETFs, warns Pat. He explains what happens when the investment industry can’t leave well enough alone, and turns a simple investment into a much more complicated one, with more “bells and whistles”—and more profits for the institutions that sponsor them.

#3 Where ETFs fit into your retirement accounts

Our free report tells you where and how ETFs fit into your retirement accounts—when they may be more suitable for your TFSA and how that differs from how you use ETFs in your RRSP. Tax considerations and the opportunity for diversification both play a key part in your decisions.

#4 What you need to know before you buy ETFs

Pat believes the right ETFs are a sound investment for almost any investor. But it pays to know what you’re getting for your money. A special section of our report clearly explains the advantages you get with ETFs against some of the drawbacks that you can expect.

And there’s a great deal more…including a selection of ETFs we recommend for buying now.

Our comprehensive report tells you why ETFs are so popular, which ETFs are best for investors (not investment firms) and how to use ETFs to increase your wealth and enrich your retirement.

Claim your FREE digital copy of The ETF Investor's Handbook now.

You will have all the knowledge you need about exchange-traded funds at your fingertips. The ETF Investor’s Handbook gives you everything you need to know in these chapters:

  1. The Birth of Exchange-Traded Funds
  2. What are ETFs?
  3. ETFs vs Mutual Funds
  4. Simple is Better….especially with ETFs
  5. ETFs can make dumb moves easier
  6. New ETFs vs Original ETFs
  7. Watch out for “theme funds”
  8. Here’s a new theme fund: Global X Social Media ETF
  9. Here’s a theme fund to avoid
  10. Watch out for hidden costs
  11. Using ETFs in your retirement accounts
  12. What you should know before buying ETFs
  13. 11 Top ETFs to buy now
  14. Conclusion

In our report, you learn how exchange-traded funds began with a brainstorm from one legendary investor and soared to international popularity. And how ETFs might not have achieved that popularity without a nudge from the Toronto Stock Exchange.

You will learn what separates ETFs from mutual funds—and why Pat McKeough believes ETFs are a much better choice than mutual funds for most Canadian investors. You benefit from the simplicity of ETFs that aim to mimic the performance of a market index. You’ll see why in our report.

You learn how to spot newer ETFs that mimic much narrower indices and higher-risk strategies. You also see how the hidden costs of these ETFs can mount up and shrink the value of your returns.

Many of these newer ETFs also feed on “theme investing” and our report explains how “theme funds” can lead investors away from the fundamentals and into expensive mistakes.

Plus our report illustrates the potential dangers of theme funds by identifying two funds we believe investors should avoid.

When we explain how to make the best use of ETFs in your retirement accounts, we also name one ETF that gives you a “low-cost way” to stimulate growth in your Tax-Free Savings Account.

Claim your FREE digital copy of The ETF Investor's Handbook now.

And to help you make the most of your ETF investments, we list six essentials you need to know before you buy—including tax considerations, the key to investing in international ETFs and other factors that will help you make the right choices.

Our special report concludes with 11 ETFs that we recommend as buys

Each of the ETFs we recommend is our report fits our criteria as simple, straightforward investments. And each has low fees.

Our recommendations cover Canadian, U.S. and overseas markets, to give you a head start on diversification. You have clear guidelines on how to make the best ETFs work for you.

When you download this free report, you get clear, easy-to-follow advice on how to profit from ETFs—and more. You discover the safety-first investment system that Pat McKeough has developed to help investors profit for four decades. Pat’s investment philosophy helps protect your money in periods of market turbulence, and profit when the market rises.

In addition to this free report, you also have the opportunity to get free delivery of our TSI Wealth Daily newsletter. You will receive daily stock reports with our recommendations, investment tips and answers to investment questions.

I invite you to download this exceptional free report right away. I am sure you will enjoy it and profit from it.


About Pat McKeough

With four decades of experience as an investment advisor, Pat McKeough is the editor and publisher of four newsletters: The Successful Investor, his flagship advisory on Canadian stocks, the Canadian Wealth Advisor for safety-conscious investing, Power Growth Investor for investors seeking stocks that can double, triple or even quadruple in value, and Wall Street Stock Forecaster for the best U.S. stocks for Canadian investors. He also has an exclusive service for investors seeking greater personal attention and interactive advice with their investments, Pat McKeough’s Inner Circle.
Pat is also the founder and president of Successful Investor Wealth Management, which provides personal portfolio management to a group of private investors.

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