Topic: How To Invest

Pat: Following your advice, I bought 100 shares of Amazon at $37 each; now they are worth over $200 and my broker insists that I “take some profits!” Should I listen to him? I see that you have downgraded your view on Amazon from “buy” to “hold”.

Article Excerpt

Amazon.com, $213.49, symbol AMZN on Nasdaq (Shares outstanding: 456.0 million; Market cap: $96.4 billion; www.amazon.com), is a world leader in selling books, movies and music online. In addition, the company sells a wide range of other products, such as electronics and toys. It also operates Amazon Marketplace, which lets online sellers market their products on Amazon’s web sites. The company gets 55% of its sales from North America, and 45% from overseas. In the three months ended March 31, 2011, Amazon’s revenue rose 38.2%, to $9.9 billion from $7.1 billion a year earlier. Electronics sales were particularly strong, gaining 59.1%, to $5.6 billion. North American revenue jumped 44.6%, and international revenue rose 31.1%. Even with the higher revenue, earnings fell 32.8%, to $201 million, or $0.44 a share, from $299 million, or $0.67 a share. That’s mainly because the company invested heavily in a number of new businesses. In the latest quarter alone, Amazon launched 10 new products and services. These included Kindle…