Topic: How To Invest

Q: Hi, Pat & Team. Just a quick question. I have seen some interesting comments on Brilliant Earth lately. What’s your view of Brilliant Earth as a buy? Thanks in advance.

Article Excerpt

A: Brilliant Earth Group Inc., $3.41, symbol BRLT on Nasdaq (Shares outstanding: 97.1 million; Market cap: $315.4 million; www.brilliantearth.com), is a direct-to-consumer retailer that claims to provide customers with what it calls the best in ethically sourced diamonds and other jewellery. The company offers a collection of premium-quality diamond engagement and wedding rings, gemstone rings, and fine jewellery, conceptualized by its in-house design studio and then created by expert jewellers. Established in 2005 with a single showroom in San Francisco, California, the company has since expanded into a nationwide business with more than 37 bricks-and-mortar showrooms. Brilliant Earth reports that it has sold its products to more than 370,000 customers over the past 16 years. While there’s no clear definition of what truly constitutes ethically obtained diamonds, Brilliant Earth claims to go beyond current industry practices for diamond sourcing. As part of its “Beyond Conflict Free” sourcing, it believes it’s one of the first jewellers to offer blockchain-enabled diamonds. That provides traceability of…