Topic: How To Invest

What are your thoughts on Lululemon Athletica (LLL). My daughters, wife and friends love their products. Thanks.

Article Excerpt

Lululemon Athletica, $15.45, symbol LLL on Toronto (Shares outstanding: 50.7 million; Market cap: $782.6 million), is a Vancouver-based designer and seller of yoga-inspired athletic wear and accessories. Lululemon first sold shares to the public at $18 each, and began trading on Toronto in July 2007. Dennis “Chip” Wilson founded Lululemon in 1998, after noticing that more women were taking up yoga and other physical activities. Wilson had 20 years of experience making surf and snowboard clothing. He believed that the all-cotton fabrics then used for yoga were inappropriate. When Wilson opened the first Lululemon store in the Kitsilano beach area of Vancouver in 2000, he positioned its staff not just as salespeople, but as “lifestyle” educators. Wilson invited yoga, Pilates, fitness and dance instructors to join Lululemon’s “R&D team,” and give feedback on its apparel, in return for a 15% discount. He also recruited some of them to appear on Lululemon’s posters, web site and postcards. Lululemon has also developed its own…