Topic: How To Invest

Spinoffs & Takeovers Hotline – Friday, February 9, 2024

Article Excerpt

LIVERAMP HOLDINGS INC., $38.85, symbol RAMP on New York helps organizations better use customer data across different channels and devices to improve user experience. As of September 30, 2023, the company had 895 subscription clients, with 99 of them generating more than $1 million in revenue annually. Its subscription revenue accounts for 79% of its overall revenue. On January 31, 2023, LiveRamp acquired Habu, a data clean room software provider. Global brands and media companies (including Walmart, PepsiCo and DISH Media) use Habu’s technology to securely share first-party customer data with business partners and publishers to enable more effective and personalized marketing. In a data clean room environment, two parties can securely share and analyze data with full control of how, where, and when that data can be used. In this way, brands are given access to much-needed data, but in a regulatory compliant space that doesn’t violate consumers’ privacy. Only users or groups that are added as subscribers to a data clean…