Topic: How To Invest

Stock Pickers Digest Hotline – Friday, September 21, 2018

Article Excerpt

ADOBE SYSTEMS INC., $260.88, symbol ADBE on Nasdaq, has agreed to buy marketing-automation firm Marketo for $4.75 billion. Marketo helps brands track their customers’ actions online, from the time they get an email to the time they purchase a product. It then provides those brands with that information, which they then can use to create more personalized promotions. Adobe plans to add Marketo’s software to its existing marketing-technology capabilities.  The acquisition will also lift its profile with business-to-business brands. They make up the bulk of Marketo’s customer base. The company also wants to expand relationships with its existing clients in categories like telecommunications and financial services. It’s especially interested in deepening its relationships with firms that have both business-to-consumer and business-to-business operations. Marketo generated revenue of roughly $321 million in 2017, and represents Adobe’s largest-ever acquisition. OUR RECOMMENDATION: Adobe Systems is still a hold. Adobe recent coverage September 2018 issue August 2018 issue CHIPOTLE MEXICAN GRILL INC., $467.37, symbol CMG on New York, is a Mexican restaurant…

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