Successful investment marketing can lead to unsuccessful investing

Successful investment marketing can lead to unsuccessful investing

To succeed as an investor, you need to disregard or at least downplay investment marketing messages, especially with new investment innovations.
Investment and consumer companies both work hard on their marketing, because it can attract customers and spur sales. But investment marketing can do a lot… Read More

Buying ETFs: Investing in a popular and low-fee innovation

Buying ETFs: Investing in a popular and low-fee innovation

Did you know that buying ETFs with a passive investing strategy can lead to much lower expense ratios?
Traditional ETFs follow the lead of the index sponsor. This passive style keeps turnover very low, and that in turn keeps trading costs for your ETF investment down.
We… Read More

What is Pat’s commentary for the week of January 5, 2016

Investment and consumer companies both work hard on their marketing, because it can attract customers and spur sales. But marketing can do a lot more damage with investments than with dish soaps, since it can make an inherently risky investment look safe.

Consider “hedge fund investing”… Read More