5 key factors that affect investment decisions and that every investor should know

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It’s worth knowing the factors that affect investment decisions so you maximize your portfolio returns.

It’s generally a waste of time to obsess about the possibility of a short-term downward movement in the economy, stock market or both. These downward movements can occur for a wide variety of reasons, at any time, without warning. For every “real” short-term downturn, you can spot a dozen fake-outs—situations where the market or economy looked like it was going into a tailspin, but pulled out of the drop and began rising at the last minute.

On the other hand, it does pay to obsess about factors that affect investment decisions like portfolio diversification, investment quality, and the extent to which your portfolio suits your personal goals and temperament.


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Portfolio diversification is a key factor affecting investment decisions:

Your portfolio strategy should begin with a fundamental piece of advice that we underline frequently: Spread your money out across most if not all of the 5 main economic sectors (Finance, Utilities, Manufacturing, Resources, and the Consumer sector). The proportions should depend on your objectives and the risk you can accept. The Finance and Utilities sectors generally involve below-average risk. Manufacturing and Resources tend to be riskier, and the Consumer sector is in the middle.

As well, balance aggressive and conservative investments in your portfolio, in line with your investment objectives, and the market outlook. Above all, avoid the urge to become more aggressive as prices rise and more conservative as prices fall.

Discover more about properly diversifying your portfolio.

Investment quality affects investing decisions:

The best blue chip stocks offer strong investment quality. When the market goes into a lengthy downturn, these stocks generally keep paying their dividends, and they are among the first to recover when conditions improve.

At TSI Network we feel stocks that have been paying dividends for over five years or more are some of the safest investments you can have. Dividends are a sign of quality and a company’s financial health. Among the income-paying stocks that we consider to be safer investments are Canadian banks and utilities.

Learn more about developing a long-term strategy focused on stocks with high investment quality.

Personal needs and temperament affect investment decisions:

If there is one piece of personal wealth management advice you should immediately implement, it’s to have a disciplined plan for saving during your working years. This, above all things, can set you up for optimal investment gains.

Many of our wealth management clients live off their investments. From time to time, they need to sell some of their holdings to supplement their dividend income. But rather than trying to predict price changes or spot highs and lows, we ensure that decisions affecting the client’s portfolio are tailored to his or her circumstances and temperament.

Discover more about your personal needs for wealth management.

Factors that affect investment decisions: Hidden assets

Hidden assets are also worth a closer look. As long-time readers know, we’ve had a great deal of success over the years in investments that come with hidden assets. These are assets that are worth substantially more than the value they carry on the company’s balance sheet, if they appear there at all. Buying stocks with hidden assets is a little like getting something for nothing, at least for patient investors.

Companies with hidden assets can gain like any stock when the market rises. But they also tend to hold on to their value in a market setback. They also tend to bounce back nicely when conditions improve.

Learn more about hidden assets now.

Factors that affect investment decisions: Worry

Of course investors worry; it’s not in human nature to avoid worrying altogether. But it pays to remember that most things we worry about never happen. As humans, we are bred to overreact, to dwell on or even brood over any hint of risk.

There are always investment-related worries to occupy our minds. Sometimes for investors, this means worrying about high-risk investments that they’ve made.

You get a much better return on time spent if you devote less of it to worrying about (and in fact avoiding) high-risk investments, and more of it on developing an investment strategy. Create a strategy that is built upon analyzing the quality and diversification of your investments (and cutting risk), and the structure and balance of your portfolio.

Learn more about controlling worry with your investments.

What are the hardest investment decisions for you to make?

A lot goes into making investment decisions. What factor has played the biggest role in forming those decisions?

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